| 1 | Impact Of Sales Promotion Practices On The Sales Of Consumer Durable And Non-Durable Products | |
| Researcher: | Soundararajan, K | |
| Guide: | Sivasubramaniyan, M | |
| University: | Annamalai University | |
| 2 | ||
| Researcher: | Soundararajan, K | |
| Guide: | Perumal, R | |
| University: | Alagappa University | |
| Language: | English | |
| Shodhganga | ||