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Title
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Guide
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Subject
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University
Utkal University, Bhubaneswar [1]
Fulltext
Shodhganga [1]
Language
English [1]
Researcher
Mahapatra, Sabita [1]
Guide
Misra, S K [1]
Place
Bhubaneshwar [1]
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A study on the effectiveness of emotional versus rational appeals in Indian advertising scenario
Researcher:
M
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h
a
p
a
t
r
a
,
S
a
b
i
t
a
Guide:
M
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s
r
a
,
S
K
University:
Utkal University
Language:
E
n
g
l
i
s
h
Shodhganga
