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1

FACTORS INFLUENCING IMPULSE BUYING BEHAVIOR OF COLLEGE GOING STUDENTS IN ORGANIZED RETAIL STORES WITH REFERENCE TO SAURASHTRA REGION

Researcher:Gohel Radhika Rameshbhai
Guide:Nena, Sonal
University:Saurashtra University, Rajkot
Language:English
Shodhganga
2

Factors influencing impulse buying behavior of college going students in organized retail stores with reference to Saurashtra region

Researcher:Gohel, Radhika Rameshbhai
Guide:Nena, Sonal
University:Saurashtra University, Rajkot
Language:English