1 | Integrating the antecedents and consequences of consumer association with a sports team brand | |
Researcher: | Chakraborty, Rajdeep | |
Guide: | Venu Gopal Rao, K S | |
University: | ICFAI Foundation for Higher Education | |
Language: | English | |
Shodhganga | ||
2 | ||
Researcher: | Chakraborty, Rajdeep | |
Guide: | Mandal, Jyotsna Kumar | |
University: | University of Kalyani | |
Language: | English | |
Shodhganga |