| 1 | Integrating the antecedents and consequences of consumer association with a sports team brand | |
| Researcher: | Chakraborty, Rajdeep | |
| Guide: | Venu Gopal Rao, K S | |
| University: | ICFAI Foundation for Higher Education | |
| Language: | English | |
| Shodhganga | ||
| 2 | ||
| Researcher: | Chakraborty, Rajdeep | |
| Guide: | Mandal, Jyotsna Kumar | |
| University: | University of Kalyani | |
| Language: | English | |
| Shodhganga | ||