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201

Critical appraisal of performance of marketing system in a heavy engineering industry: a case study in perspective of B.P.C.L., Naini Allahabad

Researcher:Roshnak Hyder
Guide:Khan, Kaleem Mohammad
University:Aligarh Muslim University
202

Sales promotion strategies in pharmaceutical industry with special reference to Indian Drugs and Pharmacentical Ltd. (I.D.P.L)

Researcher:Sabir Ali
Guide:Najmul, Hasan
University:Aligarh Muslim University
203

Consimer profile and buying preference for television

Researcher:Khan, Sadaqat A
Guide:Najmul, Hasan
University:Aligarh Muslim University
204

Study of the sales and distribution efforts of Union Carbide India Ltd. as market leaders of battery industry

Researcher:Shahid, Anwar S M
Guide:Khan, Kaleem Mohammad
University:Aligarh Muslim University
205

Study of market trends, potential and product preference test of iron press and toaster in the city of Lucknow

Researcher:Hashmi, Shahid Husain
Guide:Asif, Haleem
University:Aligarh Muslim University
206

Consumer behaviour and brand preference for blade and shaving cream: an analytical study

Researcher:Shahid, Nomani S M
Guide:Ozair, S M
University:Aligarh Muslim University
207

Consumer behaviour and buying pattern for toothpaste and toothbrush: an analytical study

Researcher:Khan, M Shahid Perwez
Guide:Ozair, S M
University:Aligarh Muslim University
208

Chronic absenteeism: an industrial disease its effect on productivity & workers themselves: a case study of Uttar Pradesh Co-operative Spinning Mill, Etawah

Researcher:Shailendra Kumar
Guide:Asif, Haleem
University:Aligarh Muslim University
209

Growth and development of civil aviation in India

Researcher:Shamsudheen, P V
Guide:Hafizuddin
University:Aligarh Muslim University
210

Factors affecting consumer's brand preference for refrigerators and drycells

Researcher:Mohammad, Shoaib Nasir
Guide:Najmul, Hasan
University:Aligarh Muslim University
211

New product development and marketing strategies in the Tata Oil Mills Company Ltd. Ghaziabad

Researcher:Siddiqui, Jarrar A
Guide:Najmul, Hasan
University:Aligarh Muslim University
212

Brand preference and loyalty towards tooth pastes: an analytical study based on consumer survey of Patna (Bihar)

Researcher:Siddiqui, M Manzar Alam
Guide:Asif, Haleem
University:Aligarh Muslim University
213

Analysis of purchasing behaviour, brand preference and loyalty of consumers for after shave lotions

Researcher:Siddiqui, Sayeed Akhtar
Guide:Hafizuddin
University:Aligarh Muslim University
214

Export potential of sports goods in Australia

Researcher:Siddiqui, Shahid Moeen
Guide:Asif, Haleem
University:Aligarh Muslim University
215

Readers perception and attitudes towards magazine advertising: an analytical study

Researcher:Badar, Sohail
Guide:Khan, Kaleem Mohammad
University:Aligarh Muslim University
216

Forecasting the pattern of demand byconsumer survey and expert opinion method & developing a regression equation to project income group by multiple regression technique for two wheelers

Researcher:Subbooh Moid
Guide:Khan, Kaleem Mohammad
University:Aligarh Muslim University
217

Study of marketing information system with special reference to central electronics Ltd.

Researcher:Sudhir Kumar
Guide:Ozair, S M
University:Aligarh Muslim University
218

Study of cost-volume relationship of warranty expenditure in Elcher Good Earth Ltd.

Researcher:Sunil Kumar Parti
Guide:Najmul, Hasan
University:Aligarh Muslim University
219

Study of the trade relation between India and Zambia

Researcher:Khan, Tariq
Guide:Khan, Kaleem Mohammad
University:Aligarh Muslim University
220

Collegians attitude towards advertisement in magazines

Researcher:Khan, Vahaaj A
Guide:Khan, Kaleem Mohammad
University:Aligarh Muslim University