| 1 | Study of motivational and personality factors influencing consumers buying behaviour |
| Researcher: | Kumar, Sweety Prem |
| Guide: | Pathak, N S |
| University: | Maharaja Sayajirao University of Baroda |
| Language: | English |
| 2 | Study of motivational and personality factors influencing consumers buying behaviour |
| Researcher: | Kumar, R Sweety Prem |
| Guide: | Pathak, N S |
| University: | Maharaja Sayajirao University of Baroda |
| Language: | English |