| 1 | Successful non-price competitive marketing strategies in Indian pharmaceutical industry |
| Researcher: | Singh, Venkateshwar Nath |
| University: | Banaras Hindu University |
| Language: | English |
| 2 | Appraisal of marketing policy of a multinational corporation: A case study of Hoechest India Limited |
| Researcher: | Bharadwaj, Charu |
| University: | Banaras Hindu University |
| Language: | English |