| 1 | The impact of brand personality on brand equity: a study of mediating factors |
| Researcher: | Ahmed, Anees |
| Guide: | Thyagaraj, K, S |
| University: | Indian School of Mines, Dhanbad |
| Language: | English |
| 2 | Influence of personality traits on investment decisions in Indian capital market |
| Researcher: | Akhtar, Fatima |
| Guide: | Thyagaraj, K, S |
| University: | Indian School of Mines, Dhanbad |
| Language: | English |