| 1 | Strategic marketing processes in Indian corporate sector: An appraisal |
| Researcher: | Dey, Abhijit |
| Guide: | Rai, Usha Kiran |
| University: | Banaras Hindu University |
| Language: | English |
| 2 | Content analysis of advertisements on Indian television: A case study |
| Researcher: | Bhatia, Rinku |
| Guide: | Rai, Usha Kiran |
| University: | Banaras Hindu University |
| Language: | English |