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[1]
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Commerce [1]
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English [1]
Year
2017 [1]
Researcher
K., Smisha [1]
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Pillai, Vijaya [1]
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Kozhikode [1]
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Influence of brand equity on the purchase intention towards domestic and foreign brands of cosmetics
Researcher:
K
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Guide:
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University:
University of Calicut, Kozhikode
Language:
E
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