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University
Bharathiar University,Coimbatore [1]
Fulltext
Shodhganga [1]
Language
English [1]
Year
2015 [1]
Researcher
S. GOWRI [1]
Guide
Dr. P.R. MUTHUSWAMY [1]
Place
Coimbatore [1]
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Brand and product features as determinants of purchase intention
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Guide:
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University:
Bharathiar University
Language:
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Shodhganga
