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1

A comparative study of the effectiveness of the celebrity and unknown models in advertising messages on the brand beliefs of consumer audiences

Researcher:ElMuhdi, Majdi S Abd
Guide:Bhatt, A S
University:Maharaja Sayajirao University of Baroda
Language:English
Shodhganga
2

Comparative study of the effectiveness of the Celebrity and Unknown Models in Advertising on the Brand Beliefs of Consumer Audiences

Researcher:El - Muhadi, Majdi S Abd
Guide:Bhatt, A S
University:Maharaja Sayajirao University of Baroda
Language:English