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University
SNDT University, Mumbai (Shreemati Nathibai Damodar Thackersey Women's University) [1]
Fulltext
Shodhganga [1]
Language
English [1]
Researcher
Saxena, Pritee Sanjeev [1]
Guide
Sharma, Gulnar [1]
Place
Mumbai [1]
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Impact of Indian cultural symbolism on brand preference in TV advertising
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SNDT Womens University
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Shodhganga
