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1

Dimensions of Brand Character (An Exploratory Study)

Researcher:Johri, Smriti
Guide:Dhar, Santosh
Dhar, Upinder
University:Devi Ahilya Vishwavidyalaya
Language:English
2

Dimensions of brand character: An exploratory study

Researcher:Johri, Smriti
Guide:Dhar, Santosh
University:Devi Ahilya Vishwavidyalaya
Language:English