| 1 | Brand personality congruence and its effect on brand loyalty - an empirical study | |
| Researcher: | Jana, Sudipta, Kumar | |
| Guide: | Das, Jyoti Ranjan | |
| University: | Siksha O Anusandhan University | |
| Language: | English | |
| 2 | Brand personality congruence and its effect on brand loyalty an empirical study | |
| Researcher: | Jana, Sudipta Kumar | |
| Guide: | Das, Jyoti Ranjan | |
| University: | Shiksha o Anusandhan University | |
| Language: | English | |
| Shodhganga | ||