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Guide
University
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Subject
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University
Punjabi University, Patiala [1]
Fulltext
Shodhganga [1]
Subject
Advertising [1]
Cognitive dissonance [1]
Consumers perception [1]
Management [1]
Non durable products [1]
Purchase behaviour [1]
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Language
English [1]
Year
2012 [1]
Researcher
Singh, Navninderjit [1]
Guide
Singla, B B [1]
Place
Patiala [1]
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Cognitive effects of advertising on consumer buying process: a study of non-durable products
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Shodhganga
